(Advertising for Take 5 had been cut in 2011, due to Hershey struggling to find the best way to market the brand.) The new wrapper had a black background with ringed gray stripes and a new lime green logo. The wrappers for these Take 5 variations show the ingredient substitutions.Īt the beginning of 2016, Hershey partnered with a panel of "diverse millennial-aged students" to design a new wrapper and logo for the candy as part of a comeback campaign. White chocolate – Has a white chocolate coating instead of milk chocolate.Peanut butter – Has a peanut butter coating instead of milk chocolate.Marshmallow (limited edition) – Substitutes a marshmallow creme to replace the caramel.Chocolate Cookie – Substitutes a chocolate cookie to replace the pretzel.The Take5 was known as Max 5 in Canada but has since been discontinued.Īlthough continuously producing the Take 5 using the original ingredients, The Hershey Company also produced several variations of the Take 5 after its initial release in 2004: On February 2, 2020, Reese's Take 5 announced the creation of the world's largest chocolate and nut candy bar with a 5,943 pound bar measuring 9 feet in length. This unique combination of ingredients earned Reese's Take 5 top honors in the 2019 LA Times official candy bar power rankings. The "5" in the name refers to the combination of five ingredients: chocolate, peanuts, caramel, peanut butter, and pretzels. In June 2019, when the candy bar became part of the Reese's family, the name officially was changed to Reese's Take 5. The original name of the candy bar was TAKE5 but common usage among consumers added a space. The Take 5 is a candy bar released by The Hershey Company in December 2004.
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